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A world without harmful household cleaners

CYCLE, renew technologies alapítók, Gábor, Sunny, Vera

The Beginning

Gabor, Sunny, and Vera – 3 alchemists with a cause. And the cause – to create products from biomass. Because biomass is something they knew really well. Having worked together in the water industry for decades, these 3 colleagues understood the unlocked potential in biomass and wanted to do something about it. They believed that biomass is not our waste, its our worth.

Step by step, day by day, failure after failure, after almost a decade of research, they finally found an ideal recipe to create a one of a kind household cleaner that did its job without any compromise, without any harm to the people or planet. And boy are they proud!

A motiváció, Sunny nővére, nő kalapban kutyával

The Why

Our founder’s sister Jyoti (1968-2016)

A compassionate mother, wife, daughter, sister and friend, Jyoti battled breast cancer bravely for more than a decade, never losing hope, never giving up. It is her fight, and the fight of others like her, against toxic products and greenwashing, that inspired us to create, and inspires us to keep going every day.

CYCLE fürdőszoba tisztító anyuka és a fia takarítják a fürdőszobát szivaccsal

The Who

CYCLE is a brand incorporated and owned by reNEW Technologies Limited.

reNEW is a UK registered business and has plants and facilities in Hungary for manufacturing. Please visit for additional information.

Meet the Team