Once upon a time, there were (and still are) three alchemists with a calling…
Gabor, Sunny, and Vera began creating products from biomass, because they’d been working with water, wastewater and its by-products for decades and understood the massive potential to change how we perceive and use cleaning products.
After almost a decade of determined scientific research and development, they finally discovered the perfect recipe for a one-of-a-kind household cleaner. One that does a wonderful job – without compromising on efficacy, and without harming people, creatures, plants or planet.
Understandably, they were (and still are) over the moon, and keen to share it with the world.
RIP Jyoti (1968-2016)
Jyoti was our founder’s sister, and an amazing mother, wife, daughter, sister and friend. An amazing human, essentially.
She fought against the use of toxic chemicals, oil-based plastic pollutants and ‘greenwashing’, and remains a key inspiration to our cause: to find viable alternatives that don’t harm people and planet.
Cycle itself is a powerful challenger brand, incorporated and owned by reNEW Technologies Ltd.
reNEW is a UK-registered business with research and production facilities in Hungary.
Meet the team: