Prevented Ocean Plastic (POP): an obvious solution to prevent ocean plastic pollution
Oceanic plastic
Imagine a tranquil beach: the waves lapping gently against the shore, the sun shining on the sparkling water. But beneath the water, we see a sobering truth: our oceans are quietly drowning in plastic pollution. Every year, more than 12 million tonnes of plastic waste is dumped into the ocean, forever altering its delicate balance.
Oceanic plastic
The consequences are dire: marine life ingests the plastic, leading to internal damage and starvation. Ocean plastic even poses a threat to our own health, as microplastics seep into the food chain, causing the stream to flow into the sea.end of the stream, we are affected.
The sad reality
Fortunately, in the midst of the ocean plastic crisis, an innovative solution has emerged: Prevented Ocean Plastic (POPs).
What is POP?
POP is a high-quality, certified, fully recycled plastic collected from coastal areas threatened by ocean plastic pollution. In the process, plastic bottles discarded in coastal areas such as beaches are collected and recycled so they never end up in the ocean.
Plastic in coastal areas
So, in addition to traditional recycling, POPs focuses on prevention - keeping plastic out of the water in the first place.
Plastic that didn't reach the ocean
Why choose the POP solution?
By the time a plastic bottle gets into the water or the ocean, it is too late. The combination of sunlight and salt water quickly erodes the plastic, making it almost impossible to recycle. So with POPs, the goal is to ensure that plastic never enters the water.
Plastic bottle in salt water
With 12 million tonnes of plastic waste entering the ocean every year, wreaking havoc on marine life, POPs helps tackle the root causes of plastic pollution in the ocean by preventing it.
How can we contribute?
Start by making a conscious choice to use POP packaging. Look for the unique POPs logo on the packaging or choose products that proudly display that they use POPs. In this way, a unified message can be sent to big business that sustainable choices are essential.
If we as consumers favour products and brands that use recycled, environmentally friendly packaging, we can create demand for, for example, plastic that is saved from the ocean, and encourage companies to make responsible choices.
POP-packaged food in supermarkets
Secondly, when we choose POPs packaging, we are not just making an environmentally friendly choice. We also support the protection of coastal communities. Bottle collectors in these areas gain new jobs and a steady and reliable income.
CYCLE and POP
CYCLE, we are deeply committed to fighting plastic pollution in our lakes, rivers and ultimately the ocean, which is why we have chosen to use plastic that has been saved from the ocean in our packaging. We are proud to present our latest concentrate, the summer limited edition General Cleaner in a grapefruit and lemongrass fragrance in innovative POP packaging.
CYCLE concentrate - POP pack
By introducing POP packaging, we are trying to contribute to the protection of our oceans and inspire positive change in the industry. Our aim is to make a difference together for a cleaner and more sustainable future.
