Mission HABIT

Cruelty-free

75% less plastic

Patented eco-preserving technology

90% recycled content

Fighting for the health of people and planet,
together

How CYCLE is made

Our journey began with a wild idea: what if wastewater could be turned into useful products?

It sounded crazy, but we knew it was possible.

After years of research and development, we discovered that by fermenting waste under special conditions, we could extract powerful, natural ingredients. One of them is vinegar — the same ingredient our grandparents relied on to clean their homes for generations. This isn't just sustainable. It's truly circular: what goes down the drain comes back up, reborn as something useful.

My Journey
from Waste to Clean

I never set out to make cleaning products. It started with a painful coincidence: my sister, who was battling breast cancer, began throwing out every toxic cleaning product in her home. She was done with the chemicals and done with the compromises.

Watching her, I knew there had to be a better way. Back in the lab, our scientist Vera mentioned she'd been cleaning her home with vinegar for years. "Safer for me, and safer for the planet," she told us.

That's when it clicked: with the organic vinegar, we could create a cleaner that was truly kind to the planet - circular by design, and free from toxins and packaging waste. I lost my sister too soon. But her fight never ended: It became CYCLE.