Prevented Ocean Plastic (POP): A practical solution to prevent ocean plastic pollution
Ocean plastic
Imagine a peaceful beach: waves gently lapping the shore, the sun casting its glow on the sparkling water. But beneath the water, we see a sobering truth: our oceans are silently drowning in plastic pollution. More than 12 million tons of plastic waste enter the ocean every year, forever altering its delicate balance.
Ocean plastic
This has terrible consequences: marine life ingests the plastic, which leads to internal injuries and starvation. Ocean plastic even threatens our own health, as microplastics infiltrate the food chain, ultimately affecting us.
The sad reality
Fortunately, in the midst of the ocean plastic crisis, an innovative solution has emerged: Prevented Ocean Plastic (POP ).
What is POP?
POP is a high-quality, certified, fully recycled plastic collected from coastal areas at risk of ocean plastic pollution. In the process, plastic bottles discarded in coastal areas, such as beaches, are collected and recycled, so they never end up in the ocean.
Plastic in coastal areas
In addition to traditional recycling, POP focuses on prevention, meaning that plastic doesn't end up in the water in the first place.
Plastic that didn't reach the ocean
Why choose the POP solution?
By the time a plastic bottle ends up in the water or ocean, it's too late. The combination of sunlight and salt water quickly degrades the plastic, making it nearly impossible to recycle. That's why POP's goal is to ensure that plastic never ends up in the water.
Plastic bottle in salt water
With 12 million tons of plastic waste entering the ocean each year, wreaking havoc on marine life, through prevention, POP helps address the root causes of ocean plastic pollution.
How can we contribute?
Start by consciously choosing products with POP packaging. Look for the unique POP logo on the packaging or choose products that proudly state that they use POP. This will send a consistent message to large corporations that sustainable choices are essential.
If, as consumers, we prefer products and brands that use recycled, environmentally friendly packaging, we can create demand for, for example, plastic saved from the ocean, thereby encouraging companies to make responsible decisions.
POP packaged foods in supermarkets
Secondly, when we choose POP packaging, we are not only making an environmentally friendly decision. With our purchase, we also support the protection of coastal communities. Bottle collectors in these areas gain new job opportunities and a stable and reliable income.
CYCLE and POP
At CYCLE, we are deeply committed to fighting plastic pollution in our lakes, rivers and ultimately our oceans, which is why we have chosen to use ocean-reclaimed plastic in our packaging. We are proud to introduce our latest concentrate, the limited edition Summer General Cleaner in a grapefruit and lemongrass scent , in innovative POP packaging.
CYCLE concentrate - in POP packaging
By introducing POP packaging, we aim to contribute to protecting our oceans and inspire positive change in the industry. Our goal is to do something together for a cleaner and more sustainable future.
