Free from animal cruelty

75% less plastic

Patented eco-sustainable technology

90% recycled content

Fighting for our planet’s and people’s health.
Poster

How is Cycle made

Our journey began with a wild idea

- what if we could use wastewater to make products? 

 

It seemed crazy, but we knew it was possible. After years of research and development, we finally cracked the code. We discovered that by brewing waste under special conditions, we could extract valuable ingredients such as vinegar - the same vinegar discovered in 5000 B.C.E. We didn't invent vinegar, we just found a new way to make it without harming the planet.  

 

Finding the perfect balance of natural plant-based ingredients and our recycled elixir and making it all affordable and smell great was a bit of an effort but we finally we got it right and Voila! Cycle was born. 

Why Cycle?

My journey from waste to clean (and back)

I never wanted to create cleaning products... 

This was inspired by a moment of unhappy serendipity when my sister, battling breast cancer, educated me about removing toxic cleaners from her home. 

 

We started Cycle with great fanfare in late 2019

and then almost ended up in the dustbin due to Covid related restrictions. Two years later, a global brand zeroed in and sued us. Another two years of pain

and countless drama later, but we won the right to say we are made from recycled water! 

 

And although I lost my sister early on, what remains steadfast is her and our battle against toxicity and greenwashing by creating zero compromise products. 

 

- Sunny Bhasin

CEO, Budapest 2024

Our brand values

We make transformative cleaning products from recycled wastewater. Vegan, cruelty-free and suitable for all.