When looking for cleaning products, 67% of Hungarians say they actively choose eco-friendly or green products, while 8 out of 10 households still use only conventional or a combination of conventional and eco-friendly products, according to a survey by CYCLE .
Although more than 96% of respondents are aware that traditional cleaning products may contain harmful and toxic ingredients, only half of Hungarians regularly read the labels of cleaning products before buying them.
CYCLE conducted a nationwide survey on the environmentally friendly use of cleaning products, consumer habits and the awareness of consumers about the ingredients. The company will also use the results of the survey to identify and promote ways to inspire people to make healthier, greener choices in all areas of their lives.
It's no coincidence that the company is researching this topic, as CYCLE is a cleaning product made from natural, plant-based and recycled ingredients, all based on wastewater. "Conventional household cleaning products are made up of petrochemical ingredients that can be extremely harmful to health. CYCLE , on the other hand, contains no toxic ingredients, which significantly reduces the impact on the environment and also protects the health of the users," said Sunny Bhasin, founder of the brand.
Results of the CYCLE national survey
Although there is a growing demand for environmentally friendly and non-toxic cleaning products in Hungary, the results of the survey of more than 1 000 people confirmed the need to raise awareness of the dangers of the ingredients in everyday consumer products and to inspire people to make more informed choices.
The eco-friendly detergent manufacturer has also researched the characteristics that drive people to choose eco-cleaning products and what motivates them to do so. The results showed that 42% of consumers ranked efficiency and effectiveness as the most important factors.
In addition, a fifth of respondents highlighted the naturalness and eco-friendliness of the ingredients. The survey also found that people are primarily motivated to buy environmentally friendly cleaning products to protect their own and their family's health, with reducing the environmental impact coming in second place, with one in three out of 10 people choosing this.
Interestingly, when fillers choose environmentally friendly alternatives to traditional cleaning products, competitive price is only 3rd in the decision making process.
According to the survey, only one in two Hungarians are aware of the potential health risks of traditional petrochemical cleaning products, but there is a growing demand for this type of education. 43% of respondents would like to see clear labels on all cleaning products containing toxic ingredients, and a third would also like easy, quick access to ingredient information.
"Based on the results of the CYCLE survey, we are placing even more emphasis on education and the importance of ingredients in our communication. This step is also served by the renewal of the brand, an even more transparent presentation and more information. We encourage everyone to join us and let's be change agents together for a cleaner, healthier future," Sunny added.
More information about the CYCLE brand is available at the following link: https://cycle.bio
