76% of Hungarians reported that they regularly clean their home, including the kitchen and bathroom, at least 1-3 times a week, according to a recent CYCLE survey of more than 1,000 people. In terms of number of cleanings, nearly half of the respondents opt for a monthly routine, while 28% do it four times a year and 17% twice a year.
Spring cleaning is a widely recognised habit, with an overwhelming 86% of respondents confirming that they believe it is a necessary activity to maintain a clean and tidy home environment. These results confirm the importance that Generation Y and Generation X members still attach to periodic spring cleaning. Interestingly, respondents devote a significant amount of time to spring cleaning: 48% spend 3-5 hours, 29% 6-8 hours and 15% more than 8 hours.
The survey also looked at the frequency of purchase of different cleaning products, highlighting consumer habits and preferences. The vast majority, half of those surveyed, reuse their bathroom and kitchen cleaning products every month or two. For detergents, 40% of respondents restock monthly and 23% every two months. Dishwashing detergent shopping habits are varied, with 11% buying weekly and 41% buying monthly. In addition, the frequency of stock replenishment for window cleaners is annual (~32%), for degreasers every three months (24%), for descalers every month (31%) and 36% of respondents also buy new general cleaning products every month.
While almost half of respondents use 1-2 products for small or weekly cleaning jobs, a significant majority (76%) use 3-5 products for extensive cleaning tasks such as spring cleaning. In addition, shopping habits also indicate a preference for drugstores such as dm and Rossmann, but online platforms also emerge as a popular choice for purchasing cleaning products.
The survey also highlights the social dynamics surrounding spring cleaning, with almost one in two people admitting to having felt pressure from friends or family to do this household chore. It also revealed that 64% of people do this task alone.
Although environmental awareness is becoming more important, a quarter of respondents were neutral about the importance of using cleaning products free of harmful chemicals, while 7% had never considered this aspect - showing that significant steps still need to be taken to promote non-toxic cleaning products and educate people about the dangers of traditional cleaning products.
"In the spirit of sustainability and innovation, CYCLE remains committed to providing environmentally friendly cleaning solutions that meet the changing needs of consumers." - said Sunny Bhasin, founder of the brand. "Our commitment to offer non-toxic, efficient and environmentally friendly products is in line with the preferences observed in the survey. This is why, for example, we have launched our concentrate package, which not only saves our customers time and money, but is also good for the planet, with 90% less plastic use. Our goal remains to encourage Hungarians to create healthier and more sustainable homes." he added.
Read the results of our previous questionnaire on what percentage of Hungarian consumers read the labels of cleaning products.
