Mission

Free of animal testing

75% less plastic

Patented eco-sustainable technology

90% recycled content

Let's fight together for the health of our planet and people.

How CYCLE is made

Our journey started with a wild idea

- What if we could use waste water to make products?

It seemed crazy, but we knew it was possible. After years of research and development, we finally cracked the code. We discovered that by cooking the waste under special conditions, we could extract valuable ingredients like vinegar - the same vinegar that was discovered as early as 5000 BC. We didn't invent vinegar, we just found a new way to make it without harming the planet.

My journey from waste to clean (and back).

I never wanted to make cleaning products. It was born out of an unhappy accidental moment when my sister, who was battling breast cancer, taught me to remove toxic cleaning products from her home. We launched Cycle with much fanfare at the end of 2019, and then almost ended up in the landfill due to restrictions caused by Covid. Two years later, a global brand focused attention on us and sued us. After two more years of pain and countless dramas, we won the right to say: we were made from recycled water! And although I lost my sister early, what I hold firmly is her and our fight against toxicity and greenwashing by creating uncompromising products.