2014: The Nurse Who Saw It First

 

Our founder's sister was diagnosed with breast cancer, and the first thing she did was throw out all toxic cleaning products from her home. Unfortunately, she did not survive her illness. But until the end of her life, she believed that a cleaning product should not cost us our health. Her story is the real driving force behind CYCLE.

2020: Covid wiped everything clean

 

When the pandemic broke out, people incessantly cleaned with bleach, disinfectants, and everything that seemed strong enough. We watched as the world reached for the most toxic products on the shelves – and that's when we truly understood what our founder's sister had already seen years earlier.

2021: Our Scientific Breakthrough

 

For years, our lead researcher had been cleaning her home with vinegar. And let's be honest: people have sworn by it for generations for cleaning! It's natural, safe, and gentle on the environment. The question arose: what if we could produce vinegar from wastewater? After countless unsuccessful lab experiments, we finally succeeded! By fermenting organic waste, we extract effective and sustainable cleaning acids, just like vinegar. This is true circularity: what goes down the drain is recycled and returned – to clean again.

2023: We fought for the right to tell our story

 

When we entered the market, one of Europe's largest detergent manufacturers sued us, questioning our claims about recycling. We defended the science behind our unique process, and the court ruled that we were justified in calling ourselves the world's first recycled detergent, made from recycled wastewater and organic acids. David defeated Goliath.

2024: ProPura™ – Our Patented Technology

 

ProPura is our globally patented cleaning formulation and fermentation process. It breaks down grease and grime the way nature intended: without aggressive chemicals or leaving behind anything harmful in your home.

2014: The nurse who saw it first

 

Our founder's sister was diagnosed with breast cancer, and the first thing she did was throw out all the toxic cleaning products from her home. Sadly, she did not survive her illness. But until the end of her life, she believed that a cleaning product should not cost us our health. Her story is the true driving force behind CYCLE.

2020: COVID-19 cleared everything away

 

When the pandemic hit, people were cleaning non-stop with bleach, disinfectants, and anything that seemed strong enough. We watched as the world reached for the most toxic products on the shelves – and that's when we truly understood what our founder's sister had seen years earlier.

2021: Our scientific breakthrough

 

For years, our lead researcher cleaned her home with vinegar. And let's add: people have been swearing by it for generations for cleaning! It's natural, safe, and gentle on the environment. The question arose: what if we could make vinegar from wastewater? After countless unsuccessful lab experiments, we finally succeeded! By fermenting organic waste, we extract effective and sustainable cleaning acids, just like vinegar. This is true circularity: what goes down the drain is recycled and returned – to clean.

2023: We fought for the right to tell our story

 

When we launched, one of Europe’s largest cleaning product companies sued us, challenging our recycling claims. We defended the science behind our unique process, and the court ruled: we are entitled to call ourselves the world's first recycled cleaning product made from recycled wastewater and organic acids. David defeated Goliath.

2024: ProPura™ – Our Patented Technology

 

ProPura is our globally patented cleaning formulation and fermentation process. It breaks down grease and grime the way nature does: without harsh chemicals and without leaving anything harmful behind in your home.

 

2014: The nurse who first saw it

 

Our founder's sister was diagnosed with breast cancer, and her first action was to throw out all toxic cleaning products from her home. Unfortunately, she did not survive her illness. But until the end of her life, she believed that a cleaning product should not cost us our health. Her story is the real driving force behind CYCLE.

 

 

2020: Covid Cleaned Everything

 

When the pandemic hit, people were relentlessly cleaning with bleach, disinfectants, and anything that seemed strong enough. We watched as the world reached for the most toxic products on the shelves – and that's when we truly understood what our founder's sister had seen years earlier.

 

2021: Our Scientific Breakthrough

 

For years, our lead researcher had been cleaning their home with vinegar. And let's add: people have been swearing by it for cleaning for generations! It's natural, safe, and gentle on the environment. A question arose in our minds: what if we could make vinegar from wastewater? After countless unsuccessful lab experiments, we finally succeeded! By fermenting organic waste, we extract effective and sustainable cleaning acids, just like vinegar. This is true circularity: what goes down the drain is recycled and returned – to clean.

 

 

 

2023: We fought for the right to tell our story

 

When we launched, one of Europe's largest detergent manufacturers sued us, challenging our recycling claims. We defended the science behind our unique process, and the court ruled: we are legitimately the world's first recycled detergent made from recycled wastewater and organic acids. David defeated Goliath.

 

 

 

2024: ProPura™ – Our Patented Technology

 

ProPura is our globally patented cleaning formulation and fermentation process. It breaks down grease and grime the way nature does: without aggressive chemicals, and without leaving anything harmful behind in your home.