In April, we launched a unique Children's Day campaign to encourage young people under 14 to enter a drawing competition. In the competition, children designed six labels for our limited edition eco-friendly cleaning products.
The unique products were presented in a package that included not only cleaning products, but also an activity booklet for children on sustainability. The initiative is no coincidence, as CYCLE produces recycled organic acids, including vinegar, for our green yet highly effective cleaning products.
The Children's Day drawing competition
Our drawing competition ran from 11 to 25 April, and the campaign was promoted on our social media platforms, with two influencers encouraging followers to participate. On 20 May, we shared the the winning drawings on our Facebook pageand the limited edition pack was made available.
Our aim was to allow children to show their creativity in cleaning, while raising awareness of sustainability and raise awareness of environmentally friendly cleaning products among families. Young people and parents are becoming increasingly eco-anxious, so the campaign also aims to reduce this anxiety through education and small steps such as replacing traditional cleaning products. We have already carried out research on the subject - for example on spring cleaning and consumer awareness in Hungary - and we are trying to showcase good practices at events and in the media.
Children's drawings were at the heart of the campaign
The entries were also used to create a limited edition logo for the campaign. This initiative not only makes cleaning more fun, but also educates the younger generation on the importance of environmentally friendly practices.
Two influencers and one business found value in the campaign. Both influencers promote sustainability messages. A limited kids' day package also includes the Banana and the Gorgeous Market activity booklet by Eszter Fancsikai, which we support. In addition, the launch of Eszter's new book on sustainability coincided with the release of the limited edition pack, further reinforcing the educational nature of the campaign. Marci Trendrakó on the TikTok channel in video to raise awareness of the drawing competition. A Bijó shop liked the campaign so much that they are selling three of our limited edition products in their shop, further spreading the message of sustainability and creativity.
If customers love this campaign as much as the CYCLE team does, we will definitely make it a tradition. We envision future campaigns that combine creativity with sustainability even more, constantly engaging and educating our community.
