HABIT

one refill replaces five cleaners

A single concentrate lasts up to a year* and tackles every surface in your home: kitchen, bathroom, floors, glass, and stainless steel.

safe ingredients,
sexy scent

Our ProPura™ cleaning blend wipes grease, grime and buildup on every surface. No harsh chemicals, ever. Choose fresh Aloe & Bamboo or fragrance-free.

sustainable,

inside and out

Recycled water, plant-based ingredients, and one reusable bottle to refill forever. A complete cleaning system designed to reduce waste from formula to home.

one refill replaces five cleaners

A single concentrate lasts up to a year* and tackles every surface in your home: kitchen, bathroom, floors, glass, and stainless steel.

safe ingredients, sexy scent

Our ProPura™ cleaning blend wipes grease, grime and buildup on every surface. No harsh chemicals, ever. Choose between Aloe & Bamboo or a fresh fragrance-free scent.

sustainable, inside and out

Recycled water, plant-based ingredients, and one reusable bottle to refill forever. A complete cleaning system designed to reduce waste from formula to home.

" their recycled cleaning products are the

next step in the green revolution "

" With their natural ingredients, cleanliness

in our home felt fresher and more green "

" an immense contribution to the circular

economy, as it valorises undesired waste "

" unconventional and brilliant at the same

time "

Start your HABIT

Everything you need to replace the cleaning products under your sink.

One concentrate. One bottle. One HABIT.

Product not found

one refill replaces five cleaners

A single concentrate lasts up to a year* and effortlessly cleans your kitchen, bathroom, floors, glass, and stainless steel.

engineered for everyday mess

Upcycled ingredients powerfully cut grease and grime without dangerous chemicals or strong smells.

sustainable, inside and out

Recycled water, circular plant-based acids, and refill-first packaging reduce waste from the formula up.

1500+ Five Star Reviews

“Because of my little son, we switched to a cleaner with natural ingredients and I finally found one that doesn’t smell bad! :)”

- Antónia Tóth

“Very good products. They clean well, smell good, and most importantly for me, they’re not harmful to my health.”

- Réka Szentesi

“Perfect cleaning, a refreshingly clean scent, and environmentally friendly. I really love it.”

- Gabriella Póczos

“I wish everyone knew them 🙏 For my pets safety, I only use these products and I recommend them to everyone, not just animal lovers!”

- L. Erika Éva

“Excellent quality and highly effective. It easily removes dirt and leaves a sparkling clean result. The scent is fresh and pleasant.”

- Gábor

“Smell good and clean well, and I especially like the environmentally conscious design. Mixing them was easy. Nice packaging.”

- Anita Dani-Czinkóczi

“I’m very satisfied with the products. There’s no harsh smell and they don’t make me cough. They clean surfaces nicely.”

- Mónika Batéz

Start your HABIT

No products found!

1,500+ five-star reviews

“Because of my little son, we switched to a cleaner with natural ingredients and I finally found one that doesn’t smell bad! :)”

- Antónia Tóth

“Very good products. They clean well, smell good, and most importantly for me, they’re not harmful to my health.”

- Réka Szentesi

“Perfect cleaning, a refreshingly clean scent, and environmentally friendly. I really love it.”

- Gabriella Póczos

“I wish everyone knew them 🙏 For my pets safety, I only use these products and I recommend them to everyone, not just animal lovers!”

- L. Erika Éva

“Excellent quality and highly effective. It easily removes dirt and leaves a sparkling clean result. The scent is fresh and pleasant.”

- Gábor

“Smell good and clean well, and I especially like the environmentally conscious design. Mixing them was easy. Nice packaging.”

- Anita Dani-Czinkóczi

“I’m very satisfied with the products. There’s no harsh smell and they don’t make me cough. They clean surfaces nicely.”

- Mónika Batéz

1,500+ five-star reviews

“For my son, we had to switch to natural cleaners. Finally, one that doesn’t smell bad!”

- Antónia Tóth

“Very good products. They clean well, smell good, and they’re not harmful to my health.”

- Reka Szentesi

“Perfect , a refreshingly clean scent, and environmentally friendly. I really love it.”

- Gabriella Poczos

“For my pets safety, I only use these products. I recommend them to everyone!”

- L. Erika Eva

“Very effective. Easily removes dirt and leaves a sparkling result, and scent is fresh.”

- Gabor

“I especially like the environmentally conscious packaging. Mixing it was easy.”

- Anita Czinkoczi

“No harsh smell and they don’t make me cough. They clean surfaces nicely.”

- Mónika Batéz

" their recycled cleaning products are the next step in the green revolution "

" With their natural ingredients, cleanliness in our home felt fresher and more green "

" an immense contribution to the circular economy, as it valorises undesired waste "

" unconventional and brilliant at the same

time "

" their recycled cleaning products are the next step in the green revolution "

" With their natural ingredients, cleanliness in our home felt fresher and more green "

" an immense contribution to the circular economy, as it valorises undesired waste "

" unconventional and brilliant at the same

time "

" their recycled cleaning products are the next step in the green revolution "

" With their natural ingredients, cleanliness in our home felt fresher and more green "

" an immense contribution to the circular economy, as it valorises undesired waste "

" unconventional and brilliant at the same

time "

Recycled Water

Purified water recycled from the wastewater system and cleaned to cosmetic-grade. Helps spread cleaning ingredients evenly on surfaces. Supports a circular system and reduces environmental footprint.

Scent (Aloe and Bamboo)

Fragrance made from aloe and bamboo essential oil. Adds a clean scent that makes your counters smell amazing.

Volatile Fatty Acids (VFAs)

Naturally occurring acids that break down grime and lift dirt from surfaces. Recovered from wastewater systems through a circular extraction process, then fermented into highly effective cleaning molecules.

Sophorolipids

Plant-based cleaning agents made from upcycled cooking oil. Grabs grease and everyday dirt so it can be wiped away easily, while giving new life to materials that would otherwise be discarded.

Caprylyl/Capryl Glucoside

Plant-derived cleaning agent made from sugars. Supports grease removal and helps the core cleaning ingredients work more effectively across multiple surfaces.

Coco-Glucoside

Gentle cleaning agent made from coconut and plant sugars. Helps lift dirt and ensure agents clean without damage or residue.

Sodium Carbonate

Mineral-based cleaning ingredient that helps loosen dirt and break down buildup so cleaning takes less effort.

Citric Acid

Naturally derived acid found in citrus fruits. Helps prevent streaks, manage mineral residue, and leave surfaces looking clear.

Preservative, Caprylhydroxamic Acid

Coconut-derived preservative. Keeps the concentrate stable and effective over time without harsh preservatives.

Recycled Water

Water recovered from the wastewater system and purified to cosmetic-grade. Most cleaning products start with fresh water. HABIT starts with what was already used, cleaned back to the highest standard, and put to work again.

Scent (Aloe and Bamboo)

Fresh fragrance made from aloe and bamboo essential oil. Added to make your surfaces smell amazing.

Volatile Fatty Acids (VFAs)

The engine of our ProPura™ proprietary cleaning blend. Extracted from wastewater then transformed into cleaning molecules in the same family as vinegar, which is what our grandmothers cleaned with long before cheaper, toxic chemicals took over.

Sophorolipids

Produced by yeasts using sugar and upcycled vegetable oils, these naturally occurring, biodegradable compounds break down grease and lift grime so it wipes away cleanly. A second life for materials that would otherwise go to waste.

Caprylyl/Capryl Glucoside

Made from coconut and plant sugars. A fast-acting ingredient to loosen dirt so everything wipes away cleanly.

Coco-Glucoside

Made from coconut and plant sugars. Ensures the formula spreads evenly, leaving surfaces spotless and streak-free.

Sodium Carbonate

A naturally occurring mineral. Helps break the bond between dirt and surfaces, making stubborn buildup release.

Citric Acid

Derived from citrus fruits. Breaks down limescale, soap film, and water marks so surfaces dry clear and streak-free.

Preservative, Caprylhydroxamic Acid

Derived from coconut. Keeps the concentrate fresh and just as effective on the last pump as the first.

Ready to simplify your clean?

Start your HABIT

Recycled Water

Water recovered from the wastewater system and purified to cosmetic-grade. Most cleaning products start with fresh water. HABIT starts with what was already used, cleaned back to the highest standard, and put to work again.

Scent (Aloe and Bamboo)

Fresh fragrance made from aloe and bamboo essential oil. Added to make your surfaces smell amazing.

Volatile Fatty Acids (VFAs)

The engine of our ProPura™ proprietary cleaning blend. Extracted from wastewater then transformed into cleaning molecules in the same family as vinegar, which is what our grandmothers cleaned with long before cheaper, toxic chemicals took over.

Sophorolipids

Produced by yeasts using sugar and upcycled vegetable oils, these naturally occurring, biodegradable compounds break down grease and lift grime so it wipes away cleanly. A second life for materials that would otherwise go to waste.

Caprylyl/Capryl Glucoside

Made from coconut and plant sugars. A fast-acting ingredient to loosen dirt so everything wipes away cleanly.

Coco-Glucoside

Made from coconut and plant sugars. Ensures the formula spreads evenly, leaving surfaces spotless and streak-free.

Sodium Carbonate

A naturally occurring mineral. Helps break the bond between dirt and surfaces, making stubborn buildup release.

Citric Acid

Derived from citrus fruits. Breaks down limescale, soap film, and water marks so surfaces dry clear and streak-free.

Preservative, Caprylhydroxamic Acid

Derived from coconut. Keeps the concentrate fresh and just as effective on the last pump as the first.

Ready to simplify your clean?

Start your HABIT