I never wanted to make cleaning products. It was born from an unfortunate coincidence when my sister, who was battling breast cancer, taught me how to remove toxic cleaning products from her home. We launched Cycle with great fanfare in late 2019, then almost ended up in the landfill due to Covid restrictions. Two years later, a global brand took notice and sued us. After two more years of pain and countless dramas, we won the right to say we were made from recycled water! And although I lost my sister early, what I hold dear is her and our fight against toxicity and greenwashing by creating products without compromise.